It all started with a simple black raincoat.
The year was 1910. Young John Blair, a law student at the University of Pennsylvania, was approached by a fellow student who had recently inherited a raincoat factory. Would he be interested in being a sales manager? Easter vacation and a train ride home to Warren was all the time John needed to make his decision.
With a suitcase of black raincoats in hand, he approached clothing store owners along his way. In one nearby town, he sold a lone coat to a customer - an undertaker. But the shop owner was reluctant to carry any more raincoats for just a few local undertakers.
John Blair was not about to give up. He decided the best way to reach the new market he had just created in his own mind - the market of undertakers who would certainly wear black raincoats - was by mail. So with just $500 borrowed capital, he printed and mailed flyers across the country. And he sold 1200 raincoats in no time! Thus, the New Process Company was created.
Today it is more than men's and women's apparel, it has grown, so now you can purchase items for your bedroom and bathroom, beauty and grooming, health tips, energy saving tips, food and snacks, and numerous items for your pets, and much, much more..
To see all the things you can purchase simply click on the banner below:
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